Heck of a piece about the Minecraft generation -- which, considering its popularity, is a fair title.
I've got three young kids and three nephews and part of me is so super jealous of the many awesome branded Lego kits -- Star Wars, Lord of the Rings and more. All I ever had was my tiny Alpha Centauri base, which I cherished the shit out of.
But only after years of building whatever I dreamed up from my big buckets of bricks.
So I'm not hating on the branded sets -- there's some serious wish-fulfillment that I do love and would have loved even more as a kid -- but there's something special about open-ended imaginative play. The Minecraft designers clearly feel similarly.
I get it.